TONES
Acifin's involvement:
Design, Strategy, Development, Graphics, Strategy, Performance, Retention , Growth, Imagery, Campaigns, Production, Art Direction, User Experience, Merchandising, Goods In, Goods Out, Duties, Storage, Set Location, Creatives, Assets
Overview
THE FOUNDATION FOR WHAT COMES NEXT.
TONES® is Acifin's own premium blank clothing brand, built to give brands reliable access to quality garments without starting from scratch.
Created initially to support the brands and creators within our own network, TONES® has developed into a growing wholesale platform supplying premium blank apparel across the UK.
T-shirts. Hoodies. Vests. Joggers. Sweatshirts. Socks.
Multiple fits. Multiple weights. A growing spectrum of colours.
Held in the UK and ready when brands need them.

WHY TONES
Premium Quality
Considered fabrics, fits and construction designed to provide the right foundation for premium branded products.
UK Stock
Core products held in the UK, reducing reliance on lengthy international production timelines.
Reliable Supply
A dependable product base for brands that need consistency across launches, restocks and ongoing programmes.
Built to Scale
From growing independent brands to established businesses requiring significant volumes, TONES® provides an infrastructure designed around repeat supply.
Made for Customisation
Designed with printing, embroidery and further development in mind, giving creative teams a versatile starting point.
Backed by Acifin
TONES® isn't operated in isolation. It sits inside an ecosystem that understands product development, creative, marketing, eCommerce and fulfilment.
BUILT FOR
TONES® isn't designed for one type of customer.
Fashion Brands
A reliable foundation for collections, capsules and ongoing core ranges.
Creators & Talent
Premium apparel for merchandise that feels closer to fashion than traditional promotional product.
Agencies
A dependable blank supply partner for client projects and campaigns.
Businesses
Quality branded apparel for teams, events, activations and customer-facing experiences.
Events & Communities
Flexible product options for tours, live events, clubs and cultural moments.
WHY TONES EXISTS
We kept running into the same problem.
Building products for brands meant navigating long lead times, inconsistent blanks, limited colour options and unreliable availability.
So we built our own solution.
TONES® gives brands access to a considered range of garments selected specifically for customisation, brand development and repeat production.
What began as infrastructure for Acifin's existing clients is now available to brands, agencies, creators and businesses looking for a reliable UK wholesale partner.
Better blanks. Less friction. More possibilities.
THE RANGE
Built to become yours.
TONES® products are intentionally blank.
No unnecessary branding. No predetermined identity. Just considered silhouettes, dependable construction and a canvas ready to become part of your brand.
T-Shirts
Premium everyday foundations across multiple colours.
Hoodies
Considered heavyweight silhouettes built for printing, embroidery and customisation.
Sweatshirts
Versatile layering pieces designed for collections, uniforms and merchandise.
Joggers
Comfort-led fits designed to work independently or as part of coordinated sets.
Vests
Clean, contemporary silhouettes ready for seasonal collections and lifestyle brands.
Socks
A simple product with endless possibilities for branding and collection building.
And the range keeps growing.

Acifin Perspective
Sometimes the best solution is to build the infrastructure yourself.
TONES® came from a genuine need within Acifin.
We were developing products for ambitious brands and repeatedly encountering the same limitations around availability, lead times, consistency and choice.
So we created another part of the engine.
Today, TONES® gives our clients greater control over product development while opening that same infrastructure to brands beyond our existing network.
It represents something fundamental about how we approach Acifin.
We don't just build brands. We build the systems that allow them to grow.
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