Working through Frozen Brothers, we collaborated with Coca-Cola to create a limited-edition fan kit designed to get their audience festival-ready.

The kit brought together a curated selection of summer essentials, including a branded T-shirt, bucket hat, tote bag and keyring, creating a complete package designed around the festival experience.

For the hero apparel piece, we utilised a Tones® blank, bringing Acifin's own product infrastructure into the project and giving us the foundation to develop the Coca-Cola creative around.

Statistics

• Official project delivered through Frozen Brothers
• 4-piece festival fan kit
• T-shirt developed using Tones®
• Product mix spanning apparel, headwear, accessories and carry goods
• Designed specifically around the festival season
• Product development and creative delivered through Acifin

Our RESULTS

The finished fan kit translated Coca-Cola's iconic identity into a collection of physical products designed specifically around festival culture.

Rather than creating disconnected promotional items, the four products worked together as one experience, combining utility, wearability and brand recognition.

The project also demonstrated the advantage of Acifin's connected infrastructure, with Tones® providing the apparel foundation before our Product and Creative capabilities transformed it into something entirely Coca-Cola.

Turn a global brand into something fans want to wear.

Coca-Cola is one of the world's most recognisable brands.

That recognition creates a different kind of challenge.

The objective wasn't simply to place the logo across promotional merchandise. The fan kit needed to feel relevant to the environment it was created for and give the audience products they could genuinely use throughout festival season.

Every piece needed to feel unmistakably Coca-Cola while working together as one cohesive kit.

Our Solution

Festival essentials. Reworked through Coca-Cola.

We developed a four-piece fan kit around products that naturally belonged within the festival experience.

T-Shirt
Developed using a Tones® blank as the foundation for the branded apparel.

Bucket Hat
A festival staple transformed into a wearable Coca-Cola piece.

Tote Bag
Designed to carry the complete kit while becoming a reusable branded product in its own right.

Keyring
A smaller collectible touchpoint designed to extend the experience beyond the event.

Together, the products created a simple but considered kit that put Coca-Cola directly into the hands, and wardrobes, of its audience.

ACIFIN PERSPECTIVE

Even the biggest brands benefit from connected thinking.

With Coca-Cola, the brief was focused, but the thinking behind it reflects the wider Acifin model.

Start with the audience.

Understand the moment.

Choose products that belong within it.

Then build the creative around them.

And because Tones® sits within the Acifin ecosystem, we could use our own apparel infrastructure as part of the solution.

The result was four simple products brought together by one clear idea:

Everything you need to get festival ready.