We partnered with HERA to create the identity for HERA Car Club, a new events platform designed to bring the brand into the world of automotive culture.

Following HERA's growing connection with the car community, the opportunity was to create something that could bring enthusiasts together through physical events while giving the brand a credible presence within a new cultural space.

Our role was simple: create an identity that felt connected to HERA, but could live independently as HERA Car Club.

Our RESULTS

HERA Car Club gave the brand a dedicated identity for its growing presence within automotive culture.

More than a campaign graphic, the logo created a foundation HERA could build around, providing a recognisable marque for future meets, events, collaborations and community-led experiences.

HERA already had an established identity.

HERA Car Club needed to borrow from that recognition without feeling like another fashion campaign or temporary collaboration.

The identity had to work in a very different environment: cars, meets, events and automotive culture.

It needed to feel credible to enthusiasts, recognisable to the existing HERA audience and flexible enough to become the foundation of an ongoing events brand.

Our Solution

We developed the HERA Car Club logo and graphic identity as a natural extension of the existing HERA world.

Rather than reinventing the parent brand, we created a distinct visual marker for its automotive community, giving HERA Car Club an identity capable of appearing across event communications, digital content, physical spaces and future activations.

The result was deliberately simple.

Connected to HERA. Built for a different world.

Acifin Perspective

Sometimes a brand doesn't need reinventing. It needs somewhere new to go.

HERA Car Club is a small project with a bigger strategic idea behind it.

By creating a distinct identity within the existing HERA ecosystem, the brand gained permission to enter a new space without losing what made it recognisable in the first place.

Fashion created the connection.

Automotive culture created the opportunity.

HERA Car Club gave it an identity.